Ultimate Guide To Digital Marketing

            

What is Marketing?

It is process or best practise of promoting our products or services through different channels. Digital marketing is the part of marketing.

 What is Offline Marketing?

 Offline marketing also known as traditional marketing. In these process products are promoted through newspapers, banners, etc.

Television Advertisement: 

•  It includes television ads that we are watch daily.
• These are costly.
• We can reach masses but we cannot measure conversions nor target audience.

Radio Marketing:

• Radio Stations make most of their revenue by selling airtime to be used for running radio advertisements.
• It is similar to Television advertising but it only audio format.
• It very costly.

What is Digital Marketing?

Digital marketing is the act of promoting products or services with the help of Digital devices or internet technology. There are three pillars of digital marketing such as search engine marketing, social media marketing, email marketing. Rule of marketing is to make right offer at right place and right time.

Why Digital Marketing is Important?

When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. 

Through digital marketing we can reach more people than traditional marketing. People are more active on social media so we can connect with them and promote our services with the help of digital marketing tools.

Benefits of Digital marketing:-

Global reach:- A website allows you to find new markets and trade globally for only a small investment.

Cost effective than traditional marketing: - It takes lot to promote your brand through traditional mass media. By saving your money in promotional activities, you can avail advantage of digital marketing to substantial extent.

Instant Communication:- It helps to make instant communication with your audience with the help of digital marketing.

Improved conversion rates - if you have a website, then your customers are only ever a few clicks away from making a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.

Openness - by getting involved with social media

 and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.

Trackable and Measurable results - measuring your online marketing with web analytic and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.

                          

What does a digital marketer do?

 A digital marketer is responsible for developing, implementing and managing marketing campaign that promote a company and its products or services.

They are in charge of driving brand awareness and lead generation through various channel of digital channels both free and paid that are company’s disposal.

A digital marketing manager also identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.

   

There are various departments of digital marketing, listed below.

Website - People might not understand the importance of a website, but I consider it as a face of the company. Today, people know companies via their website. It needs to be crisp, engaging, informative, and user-friendly. No one would prefer a website that’s clustered or pathetically designed.

Social Media - Social Media platforms are a place where you can connect with your targeted audience. A presence on the social media platforms will not only help you make a conversation with them, but will also help you visit your landing page and inform them about latest happenings

Email - Email marketing is still considered as it still brings the best result. It is widely use to inform people about the latest news, inform about the new product/service or connect with them.

SEO - People would look for you via some keywords. If you’ve placed right keyword at the right place then the chances of your visibility increases. Also, make sure that you don’t stuff the keyword in the website.

Types of Digital marketing:

lSearch Engine Optimization (SEO)

lContent Marketing

lSocial Media Marketing

lPay Per Click (PPC)

lAffiliate Marketing

lNative Advertising

lMarketing Automation

lEmail Marketing

lOnline PR

lInbound Marketing

lSponsored Content

SEO - People would look for you via some keywords. If you have placed right keyword at the right place then the chances of your visibility increases. Also, make sure that you don’t stuff the keyword in the website. Channels that benefit from SEO include websites, blogs, and infographics.

Content Marketing:

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.

Social Media Marketing:

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This includes different platforms such as face-book, link-din, twitter, etc.

PPC(Pay Per Click):

PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place.

Affiliate Marketing:

 This is performance based marketing in which you recieves commision for promoting of someone else products. 

• Hosting video ads through the YouTube Partner Program.
• Posting affiliate links from your social media accounts.

Email Marketing:

 Companies use Email marketing to communicate with audience. It is an effective way to convert leads to customers. This are also used for promote content, offers and event.

Conclusion:

In this we have discussed different aspects of digital marketing.

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